CONTENT STRATEGY BOOKSHELF: 5 BOOKS YOU NEED TO READ
If you're anything like me, you crave knowledge—especially in the craft of content strategy. I've read a handful of books that relate to content strategy so I put together a good list of best books for content strategy. Whether you're a content strategist or are working with someone in content strategy space, reading these books will give you a solid foundation of info!
Take a look at the list below:
1. CONTENT STRATEGY FOR THE WEB
by Kristina Halvorson, Melissa Rach
This book should be a standard for any content strategist. Halvorson and Rach present a comprehensive approach to content strategy. You'll be able to answer some key questions like: What is content strategy? What's the value of content strategy? What are some processes for a successful content strategy? How can I make smarter decisions about content strategy?
2. EVERYBODY WRITES
by Ann Handley
This book is a fabulous resource when it comes to writing killer content. As a content strategist, we have to be champions of the way our content is created. Handley gives a great guide on how to create content well. This book will empower you to identify how to make smart decisions with your writing. Primarily focused on web channels, you'll be able to cross the threshold to next-level.
3. THE CONTENT CODE
by Mark Schaefer
From 'borrowing trust' to 'the future of content,' Schaefer goes over a lot of information in this book. One of my favorite sections of this book is Ch. 4: 22 Practical Ways to Achieve Content Ignition. This book bridges a lot of gaps between psychology and marketing—aka content strategy.
4. DON'T MAKE ME THINK
by Steve Krug
Definitely get the revisited version because this book goes over best practices for anyone working on websites. Being a usability guru, Krug gives a quick and easy guide to help us understand the principles of intuitive navigation and information design for our users.
5. THE LANGUAGE OF CONTENT STRATEGY
by Scott Abel, Rahel Anne Bailie, et al.
Put simply this book goes through 52 terms and areas of content strategy. 52 contributors, all experts in their fields, help define and describe their topic. In addition to being a great resource, this book could easily be used as a road map for content strategists.
Whether you're an audiobook person or prefer a hard copy, like me,jump into these books about content strategy—you won't be disappointed. Before you go, I'm always looking for new content strategy books. What reads have been game changers for you? Leave your suggestions in the comments below.
^^ Actual footage of me reading all of these books ^^